Rebadging, badge engineering, cloning, joint venturing, captive imports, platform sharing… Call it whatever you like, but car manufacturers have been borrowing from each other for quite some time now. Whether it’s just badge swapping or something more substantial, rebadged cars have had a great impact on car markets over the years. Badge engineering likely first appeared in mid twenties when Ajax division of Nash Motors Company was discontinued and their only model Ajax was converted into Nash Light Six. Since then, there has been plethora of reasons for such ventures, and seamlessly countless number of rebadged car models. GM, Volkswagen, and Japanese manufacturers are the current leaders in the trend, but pretty much every manufacturer that comes to mind has had its share in badge engineering at some point. Here are 10 examples of the practice we deemed the best.
It needed some 50 years, but SS finally became a model of its own when GM decided to rebadge the Australian VF Holden Commodore in 2013. This continues the practice from 2008 and 2009 when previous generation Commodore VE was also offered in the US, but under the Pontiac badge as G8. Sports sedan was undoubtedly the right move for GM as the gap left by phasing of Pontiac brand was simply too great.
6.2L LS3 V8 under its hood allows Chevy SS to generate up to 415 horsepower and corresponding amount of torque, and accelerate from 0 to 60 in 4.7 seconds thanks to the optional 6-speed manual trans. For north of $45,000 you can basically get yourself a 4-door Camaro since SS certainly delivers in terms of performance. However, Chevy SS is not bound for this world for long. VF Commodore is nearing its end, and so does the SS. Will it remain one of GM’s rebadged cars in the future – remains to be seen.